Rave - 100 $2 Bills Become $19K

Normally a lurker (reads but rarely comments), I read another inspiring marketing piece yesterday. I've been following David Ziser's blog for some time. David writes about photography and chooses marketing as a topic every Thursday. David's Business Day blog for December 11, 2008, says it all, illustrating a highly innovative photographer's approach...

Kevin Newsome, mentioned in PPA magazine, found a great photographic way to advertise out-of-the-box! With 100 $2 bills and a thoughtful letter, Kevin approached former clients, suggesting they bring in their $2 bills and family, check the serial number, get a bonus gift certificate, then let Kevin take family portraits. And, of the hundred families, 19 responded and Kevin saw a handsome profit.

There are more details at both Ziser's blog and Kevin's site.

I just thought I'd rant a little bit… I think this is one of the most creative ideas I've read in some time. Naturally, in today's financial climate, innovative ideas such as Kevin's may make that major difference between survival and...

Thanks, David and Kevin...

God's Hand

God’s Hand
©2006 Joe Bridwell, Chopawamsic LC
One day, the Bisti Badlands was under siege from a norther. The Bisti is northwest of Chaco Canyon in northern New Mexico.
This rather unusual cloud formation caught my eye. I felt like God was saying, "In My House, there are many mansions..."
Later, I would recognize the complement between individual hoodoo towers acting like eroded fingers pointing up towards God's Hand – with it’s own beckoning fingers.
Nikon D70, 24-120 @ 34 mm, 1/30, f22, ISO 200.

Open for Business...

Pathways of Light is now accepting e-mail subscriptions for our digital photography blog. If you choose to become a PoL reader, you'll receive an e-mail for each blog we create.
Our passion is nature photography in those magical hours surrounding dawn and dusk in some of the gorgeous, wild country from our southwestern United States. From time to time, we will highlight an image, describe circumstances surrounding its capture, indicate something about its processing, and what gear created it.
We'll also be discussing digital photography, fine art, Photoshop, gear, blog creation, blog management, marketing, books, workshops, tours, and other items which appeal to us as time goes by...

We welcome your comments as this blog grows! There's an old saying, "There's 10 different ways to do the same thing in Photoshop!" That might be followed up with, "There are many workflow procedures; may be each photographer doesn't need to reinvent the wheel." While we've learned some of these concepts, we expect you know others. We hope your comments will help us to continue to grow _ and_ that, in turn, we can help you grow...