Rave - 100 $2 Bills Become $19K

Normally a lurker (reads but rarely comments), I read another inspiring marketing piece yesterday. I've been following David Ziser's blog for some time. David writes about photography and chooses marketing as a topic every Thursday. David's Business Day blog for December 11, 2008, says it all, illustrating a highly innovative photographer's approach...

Kevin Newsome, mentioned in PPA magazine, found a great photographic way to advertise out-of-the-box! With 100 $2 bills and a thoughtful letter, Kevin approached former clients, suggesting they bring in their $2 bills and family, check the serial number, get a bonus gift certificate, then let Kevin take family portraits. And, of the hundred families, 19 responded and Kevin saw a handsome profit.

There are more details at both Ziser's blog and Kevin's site.

I just thought I'd rant a little bit… I think this is one of the most creative ideas I've read in some time. Naturally, in today's financial climate, innovative ideas such as Kevin's may make that major difference between survival and...

Thanks, David and Kevin...